Deve Lakhani’s How to Sell When Nobody’s Buying: (And How to Sell Even More When They Are) is a practical guide for navigating sales in both challenging and prosperous times. The book offers strategies for selling effectively during market downturns, such as building resilient sales strategies and leveraging data, while also providing techniques for maximizing sales when the market is booming. With actionable advice and real-world examples, Lakhani’s book is essential for sales professionals, entrepreneurs, and marketers looking to optimize their sales performance regardless of market conditions.